Everybody likes money. Everybody likes to make money. And hard-working individuals like to earn money. How do you reach your monetary goal? That is completely up to you. However, if you don't have a plan - just waiting for the day that money starts growing on trees - your time for financial stability may be a little further into the future than you hope.
If you want to start your own business, you need to ask yourself, 'What am I good at?' 'What am I passionate about?' And then realize you need to surround yourself with people who will help you succeed.
Think of yourself as an athlete. You may have all the talent in the world, but without a good agent, your talent will go unseen. But, if you hire the expert who knows how to land you a contract, you could be the Alex Rodriguez in your field.
If you don't have the talent, don't pretend that you do. Consumers know a fake when they come across one. They don't want to pay for a Gucci and end up with a cheap knock-off. Take your talent, perfect it and then hire the right people to promote you and your business. Develop a plan.
Ideas are good. A strategic, comprehensive plan to implement those ideas is great.
The main argument that new and small business owners have when faced with hiring a marketing expert - on a full-time or consultant level - is their lack of budget. This issue should be addressed when developing the business plan and budget proposal (whether for a loan or a guideline). You can not rely on grassroots efforts or word-of-mouth alone.
Do not attempt to do it all yourself, or you will fail. If you do not understand the intricacies of social media and how to best utilize it to advance your business, hire someone that does. Facebook is more than pretty pictures. Twitter is so much more than tweets and re-tweets. LinkedIn is more than a networking site.
Invest in your business, your website, your promotional materials, your staff. Surround yourself with smart people, experts in their field. If your smart, you surround yourself with smart people who disagree with you.
Don't sit back and let your talent go unnoticed. Don't let your competition have a leg up on you because your pride says you can do it all yourself. Let someone else be Cliff Lee (the second-highest paying baseball players for those of you non-baseball fans) while you channel Alex Rodriguez.
For more information on how to grow your talent and business on a limited budget, contact SK Consulting. We pride ourselves on leading those with talent and a vision down the road to success!
www.skconsulting911.com
816-808-9101
