The first and foremost thing to remember while looking for a
job is branding. How you brand yourself, determines your possibility of landing
an interview and eventually a job. Your
brand is your why - your authentic, genuine and real purpose and value. If you don’t truly understand your why,
potential employers won’t either. They
will know if you are wanting their job for the paycheck or because your goals
and mission are in alignment to theirs.
Searching for a job is an art. Not everyone is adept in the art. Often
people with the right qualifications and experience fall short of getting a job
despite fitting the criteria perfectly. Why?
Because he/she inevitably makes one of a few mistakes in their job
search process.
Here are some common mistakes that can hinder your chances of landing a job or even getting an interview:
1. Branding: Many job seekers don't brand themselves. Your resume and LinkedIn profile is not just a summary of your academic and work experience. It is where you lay the ground work for your brand. Your resume should reflect what you have done in the past and where you are headed. Employers look for an employee who has a clear idea of where they are headed.
Here are some common mistakes that can hinder your chances of landing a job or even getting an interview:
1. Branding: Many job seekers don't brand themselves. Your resume and LinkedIn profile is not just a summary of your academic and work experience. It is where you lay the ground work for your brand. Your resume should reflect what you have done in the past and where you are headed. Employers look for an employee who has a clear idea of where they are headed.
2. Relevance: Most job seekers end up making resume in a way which just provides a summary of their academics and work experience. Instead of just listing out your achievement, you need to optimize your resume for the job applying for. Do not just list out your professional achievements but also mention how these will help you in the role you are applying for.
3. Value: Most of the times, job seekers do not
know their own value and end up in roles not justified to their talent and
qualification. Do your research well and re-brand yourself according to the
market trends. As a job seeker, you should know your own worth and what value
you can bring to an organization.
4. Network: Most job seekers when they begin searching for a job neglect their own network. As a job seeker, you can benefit from every connection you have. Channel out, let people know you are looking for a job and you might end up not just with information about job openings but also with possible referrals. Go to as many networking events as possible. Ask friends to invite you as a guest to theirs. You will show that you are a determined individual who isn’t afraid to do whatever it takes to get the job done.
5. Research Employer: Most job seekers, if they happen to land an interview, commit the mistake of not researching about their employer beforehand. Before an interview, you must research about your prospective employer. Learn about what they do and what they provide to a customer. Also learn about the role you are being interviewed for and what are the expectations attached with the said role.
4. Network: Most job seekers when they begin searching for a job neglect their own network. As a job seeker, you can benefit from every connection you have. Channel out, let people know you are looking for a job and you might end up not just with information about job openings but also with possible referrals. Go to as many networking events as possible. Ask friends to invite you as a guest to theirs. You will show that you are a determined individual who isn’t afraid to do whatever it takes to get the job done.
5. Research Employer: Most job seekers, if they happen to land an interview, commit the mistake of not researching about their employer beforehand. Before an interview, you must research about your prospective employer. Learn about what they do and what they provide to a customer. Also learn about the role you are being interviewed for and what are the expectations attached with the said role.
Understanding the role you are being interviewed to fill
gives you the opportunity to understand whether or not your brand is a good fit
with the company. If it is, be armed
with examples of how your personal brand and your professional experiences can
benefit their organization.
If you are struggling to find your WHY or to understand and
promote your brand, we can help! Contact
SK Consulting today!
