Better Your Business By Blogging

If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.

Once you attract them, it’s important to engage with your consumers online.  Consumers are learning about services and products through social media and search. Your online marketing and brand strategy cannot rest on logo and trademark alone. Regular blogging about relevant issues in your field will increase your visibility. Once someone relates to a blog you have written, it can go viral increasing your audience and potential consumers.

Blogging also allows you to put forth a more authentic voice behind your logo, trademark or website. In a blog you can provide analysis on the specific benefits of your products. Also, including the latest research or cutting-edge matters in your field will distinguish you from your competition and will build your credibility as an expert.

Still Not Convinced?

Here are some of the most important benefits of having a blog for your business (multi-level marketers and agents within a business too):

1. Boost Search Engine Optimization-Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
   
   
2. Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
   
   
3. Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
   
   
4. Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
   
   
5. Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
   
   

From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business or individual agent should pass up.

If your writing isn’t stellar or you’re not sure where to start or what to write about, we can help!  Don’t just write to write.  Write to educate.  Write to inspire.  Write to drive business. If this is not your cup of tea – it’s okay to hire the experts!  www.stonekingconsulting.com