The competition in the business world is fierce, and it’s
hard to come by the profits you aim for. This is especially true for small
businesses which don’t have huge resources to invest in marketing at their
disposal. That’s why you need to get creative.
When the classic strategies aren’t delivering, you send in
the guerrillas. They’re the extra-special forces – the ones that implement
killer strategies to turn the tide and defeat the enemy.
Guerrilla marketing techniques involve low cost
campaigns that aim at promoting products or services to a smaller
demographic. But the novelty lies in the approach – they use
unconventional and surprise methods to do this.
What good can it do for your business?
Enhance customer base. Guerrilla marketing aims
at three things – attracting new customers, urging old customers to buy again,
and making them pay money for more. But they do it in a way that surprises and
delights them.
Suppose you own a café. A good strategy to attain profits
will be to offer free cookies with coffee for a customer who comes in with two
friends. You will earn three customers at one go, and will benefit from the
deal.
Or, suppose you have a salon. To attract people, offer a
free pedicure with a beauty treatment package. It will lure them in, enhance
your customer base and add to the profits too. And the cost of the free item
service won’t matter when you get more customers.
Create collaborations. Guerrilla marketing
doesn’t always involve freebies. You can think up as many ways as you can to
achieve your goals. Try to have collaboration with another business that
attracts the same customers as your business does.
Suppose a florist shop is just around the corner on the same
street of that of your café. Why not try to collaborate with them? Offer a
discount coupon for your treats for people who buy flowers from them. And in
turn, attract their customers to your café.
Competition exists. And it will always do. But if you can
come up with advantageous collaborations and manage to implement your guerrilla
marketing tactics to them, every participant can profit from it. Just give free
reign to your creativity.
Save money! Traditional methods of marketing
require a lot of money, be it a print ad or an online one. The greatest
advantage of guerrilla marketing is that the methods are almost always low or
even no cost. That means a serious saving.
Any business should create a Facebook page and promote
products or services on it. And circulate your innovative ideas on it. It will
be much easier to spread the word about your latest offer and at no additional
cost.
Also, most guerrilla marketing tactic isn’t dependent on
much for success. Do you really need to have huge money or resources to
announce a promotion that anyone wearing pink on a particular day of the week
will get a free dessert? No, you don’t!
So, where do you start? Well, do it whenever and wherever
you want.
The basic idea of guerrilla marketing is to surprise the
customers. And whether you dress up or ask them to dress up, whether you arrange
a raffle or organize a tasting session, it won’t have too much effect on your
monetary resources.
Just ask your employees to come up with marketing ideas that
don’t need to spend much. Engage in brainstorming sessions. You will be
surprised at the suggestions you may get. Also, take a cue from businesses that
have done it with success.
Guerrilla marketing isn’t just for small businesses. Any
business can use unconventional means to attract customers, new and old. If you
would like to find out how guerrilla marketing can and should fit into your
overall, plan contact us today! www.stonekingconsulting.com
No comments:
Post a Comment