As a business owner trying to grow your business on a
budget, you may be inclined to try to conduct your own marketing. After all, no
one knows your company and its offerings better than you, and there are
websites and software that will allow you to take care of many of the necessary
aspects on your own. But it’s worth asking yourself a few questions before you
make any decisions about this.
Do you have the time to research, strategize and
create compelling marketing campaigns? Do you know how to measure success? Can
you tell the difference between effective and ineffective marketing? If not, it
may be time for you to consider outsourcing your marketing and advertising.
Why You Should
Consider Outsourcing
Effective marketing is extremely important for businesses of
all sizes, but it is especially important for small businesses and startups. In
many cases, small business owners and startups are competing against larger companies
with deeper pockets and larger staffs. Even for medium and large companies,
consistent marketing helps your company remain relevant and expands your
potential reach.
No matter the size of your company or how long it has been
in business, effective marketing increases revenue, builds industry authority,
strengthens your brand, develops customer loyalty and increases the overall
value of your business.
If you’ve been handling your own marketing up to this point,
you may be unsure if outsourcing would be worth it for you. Here are some signs
that it may be time to begin outsourcing your marketing:
Benefits of
Outsourcing Your Marketing
If you’re looking to take your company to the next level,
investing more time and energy in your marketing is a must. But rather than
attempting a trial-and-error, shooting-from-the-hip approach, it’s better to
trust your marketing to a professional or a business that specializes in
strategic marketing.
Here are some benefits of outsourcing:
- New
Ideas: Bringing in an outside professional(s) to work on your
advertising brings in a new flow of ideas for your marketing initiatives. A
third party can and should add different perspectives that you haven’t
considered.
- Proven
Techniques: Rather than playing the guessing game, a marketing
and advertising professional already knows what works and what doesn’t.
They’ve conducted market research and will be able to create a sound
strategy based off of their experience.
- Expand
Your Team at a Fraction of the Cost: What would it cost you to
add marketing professionals to your staff? Aside from paying high salaries
and benefits, you would also have to provide office space and up-to-date
computers and software. Outsourcing your marketing department saves you
money in the short and long terms.
- Objectivity: It
can be difficult for business owners to be completely objective about
their products and services, just as it can be for them to be objective
about their current marketing strategies. An outside business will bring a
fresh opinion and offer objective advice about what you should be doing.
- Save
Time and Focus on Your Business: Market research, developing a
strategy, creating an advertising budget and designing ads takes time.
This is time you could be spending on serving your customers and growing
your business.
- No
Staffing Problems: Even if you do have a dedicated employee or
department for marketing, you still have to worry about sick days,
vacations and leaves of absence. A third-party company will eliminate staffing
concerns.
- Growth: One
of the best ways to grow your business is to invest in marketing. Working
with a professional advertising agency will help your business grow more
than attempting to do your own marketing.
- Return
on Investment: Return on investment is a major metric in the
marketing industry. Many business owners are unsure of how much bang for
their buck they’re getting. Meanwhile, advertising agencies obsess over
measurements like this, which will maximize your budget.
- Measure
Results: You have to know what’s working and what’s not. Even the
most well-constructed marketing strategies will require some tweaking to
adjust to what is and isn’t successful. If you aren’t measuring, how can
you tell? Professional marketers measure everything.
As tempting as it may be for you to try and handle your own
marketing, it’s not recommended. Unless you have the skills and experience to
be successful, this is a bad strategy that will likely cost you time and money.
To maximize your results, time and budget, work with a reputable company that
cares about your business and its success.
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