Don't Buy Into Cookie Cutter Marketing Plans

Whether you own a business, are starting a business, want to expand your business or work for a company that just needs to sustain its business, the biggest mistake your or your company can make is to 'do what everyone else is doing'.

The number one rule of marketing, in my opinion, is to identify what sets you apart from your competition.  You got into the business you are in for a reason.  You saw the need.  Research proved the need.  And for all intents and purposes, you are in business to accommodate the need.

But, your competition got into the business for a reason too.  They saw the need.  Research proved the need.  And for all intents and purposes, they are in the business to accommodate that need.

So, what sets you apart?

There are many seminars, classes and specialty courses business owners can take to teach them 'how to succeed in their field'.  The problem with those seminars is that everyone in attendance received the same tips, the same kit, the same talking points and plans.  That puts you in the same pool as your counterparts.  Let the others swim while you sail.

Every business should have a comprehensive business plan in place.  Within that business plan should be a comprehensive marketing plan that addresses many components.  A cookie-cutter plan will NOT answer the questions specific to your business, your region and your audience.

1.  What is your greatest need?
2.  Who is your target audience?
3.  What is your budget?
4.  Has a SWOT analysis been conducted on your business/industry in the region?
5. What has worked for you in the past?
6.  What are your plans for the future?  Expansion?  New product/service line?  New branding efforts?
7.  Are you in branding or recruitment phase?
8.  What is your internal situation?  High turnover?  Low morale?

There are many questions that should be asked AND answered before outlining a strategic plan.  Without a plan, there is no direction.  Without a direction, your business will get lost.  Save yourself time and money and don't get derailed.  Having to turn around after getting lost will cost you time, money...and customers.

If you feel you are in need of a customized, comprehensive marketing and communications plan, contact SK Consulting.  We pride ourselves in researching and mapping out the right directions from the start.  Leave the cookie cutters in the kitchen and your competitors in the pool.  Sail, don't swim.