DIY is Not Always a Great Choice

At a time when every person and every business is looking at their budget, the first thought might be to save monies by 'doing it themselves.'  But, sometimes this decision is the absolute worst one that could be made.

If you are not a doctor (or even if you are) and you need a procedure done, would you do it yourself?If you have absolutely no training in plumbing issues, would you attempt to fix a flooding toilet without asking for advice?

The Do-It-Yourself notion is great for home renovation shows, but even they have experts guiding you on next steps.  When it comes to your business, don't attempt to do it yourself.  You could cost your business a lot more to repair damages than to hire a professional.  Think of it as a dollar in prevention and planning is worth a thousand in profit.

At SK Consulting, we do what we do so that you can focus on doing what YOU do.  A big mistake small business owners make is trying to do all of their marketing by themselves.  Marketing isn't just pretty pictures on social media or developing a website via WIX.com or GoDaddy.com.  Marketing is about strategy.

Communications isn't just words on a document.  It entails a messaging plan, a media plan, a public relations plan.  A comprehensive marketing plan involves a detailed communications plan and an earned and paid media plan.

When an advertising representative contacts a small business owner with no marketing background, there is great room for inefficiency and wasted money.  Having an experienced marketing representative on hand to pore over proposals will save you money in the long run.

While we are not doctors (or plumbers), we are here to help prevent monetary and image harm to our clients.  We are here to minimize cost and maximize exposure.

A successful business plan incorporates comprehensive marketing and communications plans.  That's what we do  Let us help your small, growing or non-profit business.  Ask the experts.  Hire for help.

Ask before you act, because remember, a dollar spent in prevention and planning is worth a thousand dollars in profit.  For more information on SK Consulting, visit:  www.skconsulting911.com.