Tuesday, November 24, 2015

Branding Your Business – More than Pretty Pictures and Catchy Phrases

If you’re the owner of a multi-billion dollar company, this blog post is not for you. However, if you’re a mom and pop organization or a new business and would like to learn how to brand it on a low budget, read on…

Large corporations spend millions on creating a brand message, but the ones that stick in our minds are based on simple concepts which have a creative spark.

The secret?  Branding that can be used creatively without explanation. Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others. Yet quite often you might not be focused on your brand.  Some may decide to put their attention on products or services in an effort to bring in customers and revenue. That's fine if you're the only small business selling a particular product or service, but that's a rarity. This is why branding is imperative not just for big corporations, but also for small businesses. In fact, it may be even more important the smaller your business is.

Many get caught up with the word “brand” and believe it’s this colossal term reserved for corporate powerhouses. The reality is that every company—and in this day of social media, most individuals—should establish what their brand equals.

How do you effectively brand yourself and your business?

Create a standout logo
A good logo will go a long way. Unless you are able to create one on your own, which looks professional, you’ll need to hire an expert. At SK Consulting, we can help you create an image that lets people know what you and your company stands for instantly.

To save money, it’s best to have a rough idea of what you’d like. Brainstorm with friends and do some basic research. Don’t worry, it’s fun! Check out other company logos. Determine which ones you like and which you don’t.  Then hire an expert to design it based on your input.

What makes a good logo? There are a few key elements that make for a successful logo. Ask yourself, if your logo is:
  • Functional: Will it work on a letterhead, a business card as well as a large poster?
  • Aesthetic: No one likes an ugly image.
  • Original: If you use clip art, it will be obvious. Create original art.
  • Appropriate: Have the image speak to your business and you.  A plumber wouldn’t have a rose in his/her logo.
  • Timeless: Pick a logo that will work into the next decade. Tweaks to logos are common (The American Red Cross, Pepsi, Coke), but the basic brand and look remains the same.
  • Simple: A complex drawing with obscure references might confuse potential clients. Keep the drawing clean and simple.
Come up with a slogan
The word “slogan” comes from the Scottish Gaelic Sluagh-ghairm, which means army cry or battle cry. Don’t confuse this with your elevator pitch or your mission/position statement. It needs to be short and sweet, something you can say in a single breath, or battle cry.

If you can capture the right catchphrase, people will spread your message far and wide. A good slogan sticks like glue in people’s minds, reminding them consciously and unconsciously of your product, over and over.

With the right slogan, you can get free word-of-mouth advertising around the proverbial water cooler. People love a good slogan. Just consider several from the last few decades. None of these mention the company name, but are very recognizable:

  • Where’s the beef?
  • When it absolutely, positively has to be there overnight!
  • I’m lovin’ it!
Of course your slogan can also include your name, which can only help you brand your company. Here are a few that work well for the product:

  • Got Milk?
  • Subway. Eat Fresh.
  • M&Ms melt in your mouth, not in your hand.
What is YOUR war cry?
You can create your slogan on your own or with a group of friends. Everyone likes to pitch in ideas, but your slogan/war cry should complement your logo and the rest of your brand.  Hiring an expert can help ensure that your strategy is effective and efficient for years to come.

What is your elevator pitch?
You need to be able to sell yourself within a short pitch that can be easily delivered in the time it takes to climb a few floors in an elevator. You need to be able to answer the innocent question, “What do you do?” in such a way that the person wants to know more.

It’s OK for it to sound a bit sales-y as long as the concept is clearly communicated. If you’re shy about selling, you have to get over that. Every business owner must bite the bullet and admit they are (or need to be) a salesperson.

The first step will be to try out your pitch to yourself. Say it out loud, preferably in front of a mirror or on video. You can record yourself on your phone and play it back. How does it sound? How would you respond to your own pitch?

After you create one that you like, you need to practice it over and over and over and over (and over). Practice it in the car, in the shower, as you’re cooking, etc. Drill it until it is second nature, so that you don’t need to think about it at all. It should just come out naturally (which means if you keep getting tripped up on a certain phrase, change the phrase).

Next is the hard part for most people. You need to practice it on others (people who are not you). Start with friends, people who are supportive of your goals. If you stumble, try again. Friends will understand. Do this until you can actually take it to the next level, delivering it to someone you don’t know, at a networking event or other social setting.  It is just a matter of practicing with others until you aren’t worried about your pitch at all and it just flows out easily. Trust me, it won’t take long.

If You Communicate it, They Will Come
If you communicate your brand message to your target audience properly and your brand positioning is easy to understand, not only will your consumers/clients/customers be great brand ambassadors for you, but your employees or future employees will be too.  When your consumers are fans of your brand and identify with it, they, too, will become vocal in spreading your brand’s message. Word of mouth marketing has always been important in extending a company’s brand and offerings, but it is even more crucial in this age of social media. You want your consumers singing your praise across the various social media platforms, not only in the form of "Likes" but also in sharing their positive experiences and pictures. Just as you reward your employee, you should give perks and special treatment to those avid customers and fans of your brand who promote your products and services. Their endorsement is more powerful than any commercial or copy you could produce.

Are You on the Right Path?

If you are unsure whether your brand is working for you, contact us.  If you are a new business, a small business or an organization wanting to change directions, make sure you have an expert in the field of branding involved.  Not having a strategic plan and jumping into the fire can hurt your business in the long run.  We are here to help you develop a brand, develop a plan, determine your target audiences and how to reach them.  For more information on the services provided by SK Consulting, visit www.stonekingconsulting.com.  

Monday, September 21, 2015

Can You or Your Business Benefit from a Marketing Partnership?

When starting a business or developing the budget for a business, many times marketing is over-looked.  However, marketing is a vital component in a successful business plan.  You may have the product or service, but if nobody knows about it, your business will not succeed.  So, what do you do if you didn’t incorporate a marketing plan or budget into your overall plan?  How do you maximize your exposure with minimal expense?  The bad news is that your competitors may have budgeted for hundreds of thousands of dollars in marketing.  The good news is there are still ways that you and your business can compete against those with seemingly deep pockets.
One successful way to grow your business and maximize your outreach is to develop a marketing partnership with other businesses or organizations that are aligned with your goals and mission. Businesses can set up and implement very successful partnerships, but the process is long-term. Partnerships do not generally produce significant results overnight, but they are proven to be effective and efficient.
What A Marketing Partnership Is
A marketing partnership involves two or more professionals or businesses who are like-minded and have similar marketing needs and complementary services.  These entities, typically within a specific industry, join forces for mutual marketing and sales benefits. This does not mean they lose their individual identity. More than likely, each partner will continue to market and sell outside the partnership.
Marketing activities may involve:
·         Creating joint marketing materials
·         Joint direct mail, e-mail or advertising campaigns
·         Prospect referrals
·         Possibly even combining services, talents and assets to create new services

A potential marketing partnership could include a chiropractor, a personal trainer and a weight management program/product working together to grow their client base.  By combining forces within a similar field, these professionals can help broaden their reach and scope without the potential of conflict, jealousy, or competition. And, each individual professional benefits from wider exposure, more referrals, and marketing that is more efficient.
Virtually every professional and company has opportunities to create marketing partnerships. Although the most visible partnerships involve large, publicly traded companies, partnerships offer tremendous potential for even the smallest of companies, non-profits or single practitioners.
What A Marketing Partnership Is NOT
A marketing partnership is neither a quick fix for sales problems, nor a way to eliminate the burden of marketing and sales.
Although some marketing partnerships may be elaborate formal legal entities, most - especially with smaller companies and individual practitioners - are informal agreements that each enters into to enhance each other’s marketing reach. 
In a partnership, both parties must assume responsibility for marketing the joint venture. A partner who expects to ride the back of the other partner will quickly be flying solo again.
When considering a partnership, there are a few things to keep in mind:
1. Your Partners Help Define Your Reputation And Position 
When you enter a marketing partnership, know that whoever you choose to join forces with directly impacts your circle of influence, marketing potential and reputation. Each partner's reputation "rubs off" on the other. In addition, your marketing reach is enhanced-or limited-by each other.
Pair with businesses that have the reputation you want for yourself and the market reach you desire. Careful selection of partners can rapidly establish a relatively new company or professional as an expert or serious player within their local industry. Likewise, poorly selected partners can just as quickly damage a reputation.
2. Partners Want Real Value From The Partnership 
When you initiate a marketing partnership, the professionals and companies you approach will want to see results before they become enthused. You will have to sell them on the idea that the partnership will produce real benefit for them, not just for you. They will want a real profit benefit. So be prepared to spell it out for them.
3. Your Commitment is Key 
If you are the initiator of a partnership, you not only have the luxury of approaching those potential partners you believe will enhance your status, reputation and business potential, but you also must assume responsibility for its success. You will have to do the vast majority of work, at least at first. You will be dealing with people who may like the concept and want it to work, but they want more. You need to show them that you are committed to the partnership and that it will produce results.
The quickest way to achieve full buy-in of partners is to have a client or two ready to go. Nothing gets the attention of a new partner like immediate business--and it demonstrates that you are serious in your commitment to them and not simply looking to mooch off their business.
Many, if not most, marketing partnerships fail to live up to their promise because the initiating partner forms the partnership with unrealistic expectations. If you are looking for a quick fix to sales problems, an "easy" way to get business, or are looking for a one-way referral connection, a marketing partnership is not the answer.
But, if you are committed to building a long-term partnership that will increase the prospecting and marketing capabilities for all concerned--a well-constructed marketing partnership can work wonders.

If you have questions or concerns about marketing partnerships or would like help in developing marketing partnerships, contact SK Consulting today! www.stonekingconsulting.com     

Friday, August 14, 2015

Getting the Most Out of Your Network(ing)

It's no secret that the more people you meet, the more people you know, right?  But when you're meeting people in the business world, what is your next step?

Anyone can go to a networking event, obtain a boatload of cards and file them away - hopefully to be seen again.  But, what is the right way to network?

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.

Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

Ask yourself what your goals are in participating in networking meetings so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.

Visit as many groups as possible that spark your interest. Notice the tone and attitude of the group. Do the people sound supportive of one another? Does the leadership appear competent? Many groups will allow you to visit two times before joining.
Ask open-ended questions in networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion and shows listeners that you are interested in them.
Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.
Have a clear understanding of what you do and why, for whom, and what makes your doing it special or different from others doing the same thing. In order to get referrals, you must first have a clear understanding of what you do that you can easily articulate to others.
Be able to articulate what you are looking for and how others may help you. Too often people in conversations ask, "How may I help you?" and no immediate answer comes to mind.
Follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor that and your referrals will grow.
Call those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas. 
If you have questions about networking or have a topic you would like to see addressed in SK Consulting's blog, contact us!

Thursday, July 16, 2015

There is a 'U' in Branding - It's YOU

Today, I had the privilege of speaking to a group of professionals about branding and what it means.  The group was made up of professionals from all industries, business owners and independent representatives of a variety of organizations.  The fact that nobody got up and left or screamed obscenities at me, tells me that they were actually interested in the topic.

I started the presentation (no formal PowerPoint for me) handing out scrap pieces of paper (recycling helps you reduce costs) and told the attendees to write three words that describe them.  Who are they? I then proceeded to give my presentation on the following:

What is your brand?

The inability to articulate what you do isn't a confidence problem - it's a branding problem.  You might have a hard time telling people what you do for a living if:

1. You are using vague words and trendy industry jargon to describe what you do.
2. Your expertise can't be summed up in one small title or job description.
3. You feel more like a Jac (or Jane) of all trades and a master of none.

Know what you do and what people want you to know you do.  In addition, know what sets you apart from your competition.  If you haven't done your research to figure out your competitive landscape, you have already put yourself way behind your competitors.

What is your positioning statement?

Your positioning statement is just a few sentences that describes what you do and for who.  Think of it as your elevator speech...you're 30 second commercial (without the music bed).

1.  Make is short and succinct.  Giving someone a lecture when all they wanted was an introduction can be a major turn off and will not help you get their business.
2. You should be able to incorporate your position statement into your website home page and in your social media profiles.
3. Your position statement is NOT your values or mission statement.

'Trial and error' is not an option.

You want your brand to reflect your true style and voice in a way that will attract your dream clients. Your overall brand should align your passion and talent with your career.  If you are not passionate about what you do or believe in your service, it will be very difficult to persuade others (and you should probably consider a different career).

What about the logo?
A major part of branding is the logo.  Your logo should match up with and reflect your brand.  it's not just a pretty picture.  It needs to serve a purpose and have an appropriate design:
1.  Simple
2.  Memorable
3.  Timeless
4.  Versatile
5.  Relevant

After I finished presenting I was asked what I thought the most important part of branding or marketing is.  To be clear, branding is just ONE element of marketing and the most important aspect of branding is to know who you are and why you do what you do.

I then asked each attendee to flip the piece of scrap paper over and write three words that describe what they do.  I applaud everyone who shared what they wrote - their three words that they used to describe themselves were in alignment with the three words they used to describe what they do.  hats off to a great group of knowledgeable and professional individuals!

If you or someone you know would like to learn more about the essentials of branding and strategic marketing, please feel free to reach out to us!  We pride ourselves on helping others succeed (how's that for a positioning statement?).  www.skconsulting911.com.

Wednesday, July 1, 2015

How do you define 'branding'?

The concept of branding is a confusing topic that many business owners may not clearly understand. What is a brand? What is branding? It seems like a simple question, but the answer is anything but simple. If you’re confused by your brand, your customers will be confused, too. The last thing you want to do is waste time and money on something unsuccessful.  If you need help, hire the experts.

First and foremost, branding involves consistent and constant messaging.  Many people believe those words are interchangeable...but they are not.  You shouldn't have constant messaging if it isn't consistent. (Consistent means unchanging, the same.  Constant means endless, ongoing.)  But, there are other key factors in branding your brand.

1. The Brand Promise

At its core, a brand is a promise to consumers. What will consumers get when they purchase a product or service under your brand umbrella? The brand promise incorporates more than just tangible products and services. It also includes the feelings that consumers get when they use your products and services.
Example: Think about your favorite brand and what that brand promises to you. If you’re a Nike fan, the brand might represent athleticism, performance, strength, good health, and fun. Your brand promises something to consumers. What is it?

2. The Brand Perceptions

Brands are built by consumers, not companies. Ultimately, it’s the way consumers perceive a brand that defines it. It doesn’t matter what you think your brand promises. The only thing that matters is how consumers perceive your brand. You need to work to develop consumer perceptions that accurately reflect your brand, or your brand is doomed to limited growth potential.
Example: What are consumers’ perceptions of Michael Jordan? You can bet everything he does is meant to create specific consumer perceptions.

3. The Brand Expectations

Based on your brand promise, consumers develop expectations for your brand. When they pull their hard-earned money out of their pockets and purchase your products or services, they assume their expectations for your brand will be met. If your brand doesn’t meet consumer expectations in every interaction, consumers will become confused by your brand and turn away from it in search of another brand that does meet their expectations in every interaction.
Example: Imagine if Lexus launched a $10,000 car. To say the least, consumers would be extremely confused because such a product doesn’t meet their expectations for a luxury brand.

4. The Brand Persona

Rather than asking, “What is a brand?” a better question might be, “Who is a brand?” Every brand has a persona. Think of your brand as a person. What is that person like? What can you expect when you interact with that person? From appearance to personality and everything in between, your brand persona is one that consumers will evaluate and judge before they do business with you.
Example: Think of it this way. Who would you rather spend time with — Apple or Microsoft? These two brands have very different brand personas. Your brand should have one, too.

5. The Brand Elements

Your brand is represented by intangible elements as well as tangible elements such as your brand logo, messaging, packaging, and so on. All of these elements must work together to consistently communicate your brand promise, shape brand perceptions, meet brand expectations, and define your brand persona. If one element is awry, your entire brand can suffer. 
Example: There is a reason why Coca-Cola, the Red Cross, Google and Facebook are successful.  Their brand means something to consumers.
Bottom-line, a brand is clear, reliable, and believable to both your consumers and your employees. However, brands aren’t built overnight. Before you can define and live your brand, you need to do some research so you don’t waste time taking your brand in a direction that won’t allow you to reach your goals. You must understand your competitors and audience, so you can develop a brand that promises the right things to the right people. Research should be first. Definition, strategy, and execution should follow.  Just like a garden, if you know what you've planted and you nurture accordingly, your brand will grow.  

Friday, May 8, 2015

Turning Talent into Profit

Everybody likes money.  Everybody likes to make money.  And hard-working individuals like to earn money.  How do you reach your monetary goal?  That is completely up to you.  However, if you don't have a plan - just waiting for the day that money starts growing on trees - your time for financial stability may be a little further into the future than you hope.

If you want to start your own business, you need to ask yourself, 'What am I good at?'  'What am I passionate about?'  And then realize you need to surround yourself with people who will help you succeed.

Think of yourself as an athlete.  You may have all the talent in the world, but without a good agent, your talent will go unseen.  But, if you hire the expert who knows how to land you a contract, you could be the Alex Rodriguez in your field.

If you don't have the talent, don't pretend that you do.  Consumers know a fake when they come across one.  They don't want to pay for a Gucci and end up with a cheap knock-off.  Take your talent, perfect it and then hire the right people to promote you and your business.  Develop a plan.

Ideas are good.  A strategic, comprehensive plan to implement those ideas is great.

The main argument that new and small business owners have when faced with hiring a marketing expert - on a full-time or consultant level - is their lack of budget.  This issue should be addressed when developing the business plan and budget proposal (whether for a loan or a guideline).  You can not rely on grassroots efforts or word-of-mouth alone.

Do not attempt to do it all yourself, or you will fail.  If you do not understand the intricacies of social media and how to best utilize it to advance your business, hire someone that does.  Facebook is more than pretty pictures.  Twitter is so much more than tweets and re-tweets.  LinkedIn is more than a networking site.

Invest in your business, your website, your promotional materials, your staff.  Surround yourself with smart people, experts in their field.  If your smart, you surround yourself with smart people who disagree with you.

Don't sit back and let your talent go unnoticed.  Don't let your competition have a leg up on you because your pride says you can do it all yourself.  Let someone else be Cliff Lee (the second-highest paying baseball players for those of you non-baseball fans) while you channel Alex Rodriguez.

For more information on how to grow your talent and business on a limited budget, contact SK Consulting.  We pride ourselves on leading those with talent and a vision down the road to success!

www.skconsulting911.com
816-808-9101

Wednesday, April 15, 2015

DIY is Not Always a Great Choice

At a time when every person and every business is looking at their budget, the first thought might be to save monies by 'doing it themselves.'  But, sometimes this decision is the absolute worst one that could be made.

If you are not a doctor (or even if you are) and you need a procedure done, would you do it yourself?If you have absolutely no training in plumbing issues, would you attempt to fix a flooding toilet without asking for advice?

The Do-It-Yourself notion is great for home renovation shows, but even they have experts guiding you on next steps.  When it comes to your business, don't attempt to do it yourself.  You could cost your business a lot more to repair damages than to hire a professional.  Think of it as a dollar in prevention and planning is worth a thousand in profit.

At SK Consulting, we do what we do so that you can focus on doing what YOU do.  A big mistake small business owners make is trying to do all of their marketing by themselves.  Marketing isn't just pretty pictures on social media or developing a website via WIX.com or GoDaddy.com.  Marketing is about strategy.

Communications isn't just words on a document.  It entails a messaging plan, a media plan, a public relations plan.  A comprehensive marketing plan involves a detailed communications plan and an earned and paid media plan.

When an advertising representative contacts a small business owner with no marketing background, there is great room for inefficiency and wasted money.  Having an experienced marketing representative on hand to pore over proposals will save you money in the long run.

While we are not doctors (or plumbers), we are here to help prevent monetary and image harm to our clients.  We are here to minimize cost and maximize exposure.

A successful business plan incorporates comprehensive marketing and communications plans.  That's what we do  Let us help your small, growing or non-profit business.  Ask the experts.  Hire for help.

Ask before you act, because remember, a dollar spent in prevention and planning is worth a thousand dollars in profit.  For more information on SK Consulting, visit:  www.skconsulting911.com.

Friday, March 13, 2015

Don't Buy Into Cookie Cutter Marketing Plans

Whether you own a business, are starting a business, want to expand your business or work for a company that just needs to sustain its business, the biggest mistake your or your company can make is to 'do what everyone else is doing'.

The number one rule of marketing, in my opinion, is to identify what sets you apart from your competition.  You got into the business you are in for a reason.  You saw the need.  Research proved the need.  And for all intents and purposes, you are in business to accommodate the need.

But, your competition got into the business for a reason too.  They saw the need.  Research proved the need.  And for all intents and purposes, they are in the business to accommodate that need.

So, what sets you apart?

There are many seminars, classes and specialty courses business owners can take to teach them 'how to succeed in their field'.  The problem with those seminars is that everyone in attendance received the same tips, the same kit, the same talking points and plans.  That puts you in the same pool as your counterparts.  Let the others swim while you sail.

Every business should have a comprehensive business plan in place.  Within that business plan should be a comprehensive marketing plan that addresses many components.  A cookie-cutter plan will NOT answer the questions specific to your business, your region and your audience.

1.  What is your greatest need?
2.  Who is your target audience?
3.  What is your budget?
4.  Has a SWOT analysis been conducted on your business/industry in the region?
5. What has worked for you in the past?
6.  What are your plans for the future?  Expansion?  New product/service line?  New branding efforts?
7.  Are you in branding or recruitment phase?
8.  What is your internal situation?  High turnover?  Low morale?

There are many questions that should be asked AND answered before outlining a strategic plan.  Without a plan, there is no direction.  Without a direction, your business will get lost.  Save yourself time and money and don't get derailed.  Having to turn around after getting lost will cost you time, money...and customers.

If you feel you are in need of a customized, comprehensive marketing and communications plan, contact SK Consulting.  We pride ourselves in researching and mapping out the right directions from the start.  Leave the cookie cutters in the kitchen and your competitors in the pool.  Sail, don't swim.

Friday, February 20, 2015

What the heck is SEO and how does it work?

With experts and lay-people throwing big acronyms like SEM, SEO….LOL around, it’s hard for business owners to know what to know to get and keep a competitive advantage online.  So, let me start by giving you a crude example of how Google Search Engine Optimization (SEO) works.

Google has automatic algorithms that rank your site. They send out what are called “spiders” (and while I have an immense phobia of spiders, these are the good kind) to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or useless. These indicators include things like backlinks, domain age, traffic, fresh content, etc.

SEO is the art of making sure those spiders are happy with what they find. It is an extremely complex field that is constantly changing but in all that chaos there are a few constants that have remained true since the beginning.

Understanding the basics of SEO

1. Purchase your own domain and hosting
If you are really serious about your website you should get your own name and host it yourself. And Google only wants to point to websites that are considered serious and trustworthy.

2. Solve problems with original content
Google’s whole purpose is to provide their customers with relevant and useful search results.
The most important thing you can do for your SEO is create massively useful content that solves people’s problems. If you are solving problems that people are searching for then it is likely that you are going to get shared on social media and ranked in Google.
The phrase “original content” means so much more than just written word. Some tips:
  • Photography
    Get on Flickr or Photobucket and use original images on your blog or website. Even better if you take them yourself.
  • Videos
    Make tutorials or do video posts with your webcam. This builds links and traffic from Youtube and does well on mobile devices.
  • Podcasts
    iTunes is growing fast as people get better smart phones and spend more time plugged in.
The idea is to build a relationship with your readers by helping them out. This will mean more sharing and faster results on the SERPS (search engine rankings positions).

3. Build relevant backlinks in a natural way
If you are just getting started with SEO you might know a little about backlinks. A backlink is when another website links back to your site from their site.
  • The source matters
    The blog that is giving you the backlinks makes a huge difference. If it is an old domain name with excellent rankings itself then the backlink counts for more. One good link from an authority domain name and your rankings change more than hundreds of little ones.
  • The anchor text matters
    The anchor text are the words that are used as the link. For example, just then I used “anchor text” as the anchor text. You want this to be relevant to your targeted keywords.
As mentioned, the best way to build quality backlinks is to write amazing quality content and then guest post on the best blogs in your niche.

4. Make sure your theme is SEO optimized
Think of SEO as having two components: the off-site stuff like social media and backlinks and the on-site stuff like optimizing your theme.

Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site. It also helps Google find your content. Some of the things you can do include:

Having a well-designed theme is also important for your brand. Separating yourself from the competition is a very important thing to do.

5. Comment on other blogs
Comment on other authority blogs. Not only does it get you more traffic, exposure and new relationships, it also counts as a backlink.

6. Build your social media profiles big time
Nowadays, you want to have a big focus on social media for SEO purposes as well as traffic building purposes.

Why? Because Google is now looking to social media as a signal of an article’s authority and relevance.

If thousands of people are tweeting about it then chances are you have written something pretty good. And the best way to get tweets is to build a loyal following and write killer content that they just love to promote for you.

Some things you need to start doing:
  • Tweeting big players
    Get to know the big players in your niche by casually building a rapport with them on Twitter. Down the track you can hit them up for re-tweets.
  • Add separate value
    Tweet and Facebook information and facts that don’t appear on your blog. Think of it as a separate resource for people to tap in to.
  • Share others
    The more content you share from other bloggers the more likely they are to share your stuff. Give and then get later.

There are many companies that specialize in SEO optimization.  Before you agree to go with one, make sure they at least know the basics.  Be an informed buyer.  Often times companies or individuals promise huge results, but deliver rankings that you or one of your employees could have received yourself.

Websites are vital to all businesses, no matter the size or industry.  This is where people are getting their information.  To be competitive, you need to be relevant.  So be sure you have the content, the resources and the interaction with your potential and current customers.


Not everyone is a writer.  Just because you can write your name, doesn’t mean you should write your content.  Hire an expert in the field and your SEO rankings will be off to a good start.

Tuesday, February 10, 2015

Efficiency is a big word with big rewards

As the owner of SK Consulting, a business designed to help other businesses run more in a more effective and efficient manner, it is shocking to see how some businesses manage to succeed.  While most everyone would like to think of themselves as efficient, many are the opposite.  Being efficient means achieving maximum productivity with minimum wasted effort or expense.  If you are truly efficient, you spend less time doing the things that you don't enjoy and more on the things that bring satisfaction, happiness and profit. Some people are actually very adept at efficiency.  They manage every manageable moment so they have more time for themselves to do the things they love.
Below are eight techniques recommended by SK Consulting to help gain the freedom of accomplishing more by doing less.

1. Stop Multitasking
Many people fool themselves into thinking they are good at multitasking. But actually very few can solidly focus on more than 1 or two tasks, particularly if they require focus and depth.  They fool themselves into believing they are getting more done when in reality they are accomplishing less and the quality of the work is poor. Really efficient people know that concentrated effort with few distractions leads to better work product in faster times. Otherwise the work may not be up to par, which means wasting even more time and energy going back to fix the mistakes.

2. Delegate
So much productivity is lost when people take on more than they can accomplish. Don't be inspired by CEOs and leaders who overload their schedules and burn the midnight oil. Really efficient people are extremely good at delegating tasks to others who will perform them better. When you know how to break down a task and empower others to contribute effort, you can choose the tasks most suited for you and crank through them in record time without distraction.

3. Use Appropriate Communication
Poor communication is a huge time-waster. A fast email transmitting bad instructions or an offensive attitude can end up adding many unnecessary hours to a project. The masters of efficiency take a little extra time to think through their communication in the beginning. They consider their objectives when deciding to get on the phone. They craft their emails with purpose using the exact language necessary to get the desired effect.  It takes a little more time at the beginning but can actually shave days from a project.
4. Apply Structure to the Schedule
With all the available scheduling and productivity tools you would think more people would feel they have a handle on their schedule. And yet often people feel their schedule drives them instead of the other way around. Efficiency fanatics create standard routines in their schedule so they can achieve a disciplined approach and be ready for the important events. The more you control the calendar, the easier it is to make room for the unexpected.

5. Give Everything a Proper Place
A lot of time is wasted chasing down lost items. Keys, pens and clothing hunts can cause distraction and frustration, especially when you have something important to do or somewhere important to be. People get really efficient from being organized. Establish a home for all the items you have.  Factories that practice LEAN create common homes for necessary tools of the trade. You can do the same. Organize clothes, papers and electronics in a way that you can easily find what you are looking for.  It may take you a few extra minutes to put things away but you'll save a ton of time and irritation from having to search for what's important.

6. Time Activities
Do you really know how much time you spend productively versus how much time you waste? I often know that I am talking on the phone with someone who takes efficiency seriously because they tell me when the call is almost over. Efficient people set a time for each of their tasks and work to keep the schedule. Try logging your time on conversations and activities for a week.  Then spend the next week setting specific times for similar activities and work to reduce the times with similar output.  You'll be pleasantly surprised at the gains.

7. Commit to Downtime
Tired and overworked people don't perform well. People-pleasers will sacrifice their own downtime thinking they are benefiting others, but in truth they detract from productivity. Really efficient people make sure they get rest and recuperation so they can perform at their peak. Since one amazing employee can do the work of three average employees, best to let the team rest up and be top performers.

8. Plan Projects

Effort is often wasted when people don't have a clear path to success. Impatience is the direct enemy of efficiency. Really efficient people know they must take the time to research and break down a project into basic steps in order to achieve success consistently. Yes, planning takes a little time. But considering the challenges, process and responsibilities in advance will make for clear direction with the team. With good communication everyone can move confidently and efficiently to achieve all the objectives in record time.

Monday, February 9, 2015

Employee Engagement, Employee Productivity

As important as it is to work towards improving your organization's levels of employee engagement, there's no getting around the fact that it can be rather difficult.
But it doesn't have to be that way.
CEOs, managers, and "higher-up's" need all the help they can get in order to ensure that their staff is on the right track, especially as businesses begin to grow.
After all, everyone wants to lead their team to success, and sometimes all it takes is a few fresh ideas to help rejuvenate your employees and increase their productivity to a large degree.
Every once in a while, it helps to have a cheat sheet on your side that can help you to steer your team in the right direction. There's no harm in referring to the following employee engagement ideas from time to time, as they can help to bring your team together and encourage empowerment, engagement and improved performance.
If you try all of these ideas and there’s still no improvement?  Perhaps you need to look at who is on your payroll.  It’s not like your business is a prison (or shouldn’t be).  If they don’t want to be there, show them the door. (I mean, even the worst convicts get excited about SOMETHING in jail).
1. Encourage Employees to Speak Up
It's common for modern-day employees to go through the workweek feeling uncomfortable with the concept of speaking their minds. This discomfort can result for a number of reasons, but the most important thing to focus on is trying to break it down. When people don't feel as if they can speak up, they may be holding back valuable ideas and solutions that could help push your organization forward.
If you want your employees to feel comfortable speaking their minds, you have to make it clear that they can do so without fear of criticism and judgment. Promote and practice candor.
Keeping an "open-door" policy is essential, and you can help encourage your employees further by holding roundtable discussions in which they can discuss anything that may be on their minds at the moment. The more you foster an open, safe space for communication, the more likely it is that your staff will bring great ideas to the table.
2. Help Your Employees to Get to Know Each Other Better
In larger organizations, many employees go through their days without knowing their colleagues very well, if at all. The bigger a company gets, the more chance of a disconnect. As a manager, it's important to place focus on helping your employees to get to know each other better, and there are a number of fun ways to go about doing so.
You could play office games.
Or:
You could just plan a happy hour at the end of the work week. This is a great way to get employees to communicate with each other on a more personal level.
There's really nothing like taking your employees out to a bar, throwing down a few hundred bucks from the petty cash, and getting them wasted ... right? One can learn a whole lot about another when there's alcohol involved. Some co-workers may be into this, but there may also be many who are not. Understand this and you'll be ok.
Perhaps more importantly ...
You should always be sure to allow your staff to interact throughout the day and outside of work without having to worry about whether or not they're being watched or judged. Conversations related to business are important, but that doesn't mean your staff doesn't need a break every once in a while.
3. Serve as a Mentor
When an employee begins to experience problems with engagement, it's essential to step in as quickly as possible so that things don't progress further. Some managers simply don't take the personal approach that is often necessary for getting through to an employee, and instead rely on canned methods and techniques that will supposedly help to raise engagement levels. Unfortunately, these individuals are taking the wrong route the vast majority of the time.
Improving employee engagement means serving as a mentor for those who are facing issues, regardless of how busy you may be. Offer your help.
Setting aside just a bit of time to help someone who is struggling in their job can go quite a long way, and you can always task other managers with taking the reins if you truly don't have the time to do it yourself. So long as someone is mentoring the employee in need, you can rest easy knowing that no one is being left behind.
4. Only Reward Employees for a Job Well Done
Some managers believe that one of the best way to keep employees engaged and performing well is to reward them on a regular basis, even if they're not performing up to par. Unfortunately, carelessly dishing-out rewards won't do your business any favors and may even hurt performance and engagement even further.
I mean, if you reward your dog every time he sits down, rolls over, or fetches a stick he's going to get comfortable.  And when he gets comfortable, he poops on the floor. 
Rewarding employees is certainly something that you should do from time to time, but that's not to say you should do so carelessly. Pay close attention to the progress made by your employees, and don't hesitate to let them know WHY you're rewarding them, whether it be via a bonus, salary increase, a pat on the back, a verbal thank you, or otherwise. As long as you make a point to clarify the reason for the reward, you'll effectively help to increase the chances that they'll remain engaged in the future.
5. Focus on Collaboration & Working Together
Take a look at any employee whose engagement levels seem to be suffering, and you might find a constant — they're likely to prefer to work alone.
Collaboration is one of the most important things for businesses to focus on improving, as it can help to improve ideas, cut down on wasted time and — yes — improve employee engagement. It may seem like a lofty goal if your employees tend to stick to themselves, but it doesn't have to be at all.
One way to improve collaboration in your company is to implement social business software. This serves as a virtual platform that all of your employees can work off of, which means they'll have little choice but to work with one another, regardless of how shy or disconnected they may be.
It's important to view social business software not as a way to "force" employees to collaborate , but as a tool for motivating employees to branch out and work more closely with their colleagues. Once they get the hang of how to use it, social business software becomes an incredibly powerful tool that will likely serve a huge role in the future of business.
6. Encourage Positive Health & Wellness
If you want to have a staff full of engaged employees, you've got to take steps yourself to help them remain happy and healthy.
Wellness is important for any professional, yet stress and other life factors can sometimes get in the way and cause people to neglect exercise and healthy eating habits. In the end, it stands to reason why so many businesses have issues with engagement — it's a product of modern society.
Go have lunch with your coworkers. Have lunch with those that report to you.
Encouraging wellness within your organization doesn't have to be hard. Some companies provide their employees with gym memberships, for example, while others choose to bring in massage therapists or other professionals to help staff members de-stress and maintain clarity. It can even be as easy as stocking healthy snacks in your company refrigerator for employees to turn to if need be throughout the day.
7. Clarify Goals and Responsibilities
Every employee has a set of goals and responsibilities they need to work on. One of the biggest contributing factors to falling engagement levels, is the confusion over what one's role actually is.
It doesn't take poor management for issues such as this to occur, either. (Though usually it is due to poor management.)
Clarifying goals and responsibilities is essential if you intend to improve employee engagement within your organization, a staff member simply can't be engaged in something they don't understand.
Whenever you kick off a project or delegate out a new task, it's essential to go into the logistics in as detailed a way as possible, taking time to answer any questions that your employees may have. You may end up spending a little more time explaining things, but the fact that you'll be likely to experience less headaches as a result, makes doing so more than worth your while.
8. For New Hires, Start on the First Day, Perfect the Onboarding Process
There's nothing more depressing for a manager than hiring someone who seems as if they'll be an excellent fit for the job, only to find that they simply aren't nearly as engaged in their work as they should be.
Sometimes the issue stems NOT from the individual, but from the way they're on-boarded. Joining a new company can be a very stressful experience, and the more help a new employee can get, the better they'll be at their job.
It can be tempting to allow employees to fend for themselves during the onboarding process instead of helping them through each step, but you'll benefit greatly from being there in case they're in need of a hand.
CEOs and those in managerial positions should make themselves available when new employees join the team, as this will help to ensure any issues that pop up are negated as quickly as possible.
9. Be Flexible
The best managers are those who hold their employees accountable for their performance, yet give them the flexibility they deserve. These are professional adults, after all, and they don't need someone breathing down their neck at all times. It can be quite difficult for those in leadership roles to give up control, especially when working on high-profile projects.
That said, it's essential to realize just how much of a difference a little bit of flexibility can have on an employee's performance and level of engagement.
There are plenty of ways to prove to your employees that you're willing to give them the flexibility they need. You could allow them to work from home, for example, or take a personal day if need be. So long as they keep up their end of the deal regarding the work they're supposed to get done, there should be little to worry about.
10. Help Employees Move Forward in Their Career and Education
No manager wants to admit that their employees may someday go on to work at a different company ... but that's typically the reality of things.
In today's world, the sky's the limit, and many people put a great deal of effort into advancing their career as far as possible through education, workshops, and other enrichment tools.
A good manager is one who is there to help their employees reach their goals, even if that means they may someday leave the company.
If you want to improve engagement levels, you need to show your employees that you're here to help. You can do this in a number of ways, such as paying for classes, allowing employees to attend workshops during workday hours, arranging internships, and more.
Sometimes, all it takes is giving out some simple advice to let someone know that you really care.
11. Create a Unique Office Environment
Showing up to an office every day can be a trying experience after a while, especially if the environment isn't altogether comforting.
No one wants to sit in a dimly lit cubicle between the hours of nine and five ... yet this is, unfortunately, the way many people live their lives.
Managers, CEOs, and the "higher ups" shouldn't settle for such a dull work environment, as it will do nothing to help push an organization in a forward direction or improvement engagement levels.
Creating culture within your office is something that is typically done one step at a time. Artwork, music, branded mugs/dishes, even an office pet are just a few things that can help to add character to your work environment, but this barely scratches the surface of what is possible. So long as you constantly keep in mind the notion that your office should be fun and inviting, you'll be doing what it takes to improve employee engagement levels and make the workweek just a little bit less stressful.
12. Hire Based Upon Traits and Attitude
Every manager wants to have employees who have a great deal of experience and have incredible qualifications on their side. After all, these things do matter, and great experience can sometimes signify a great employee. Everyone can get ahead if they try hard enough, but this doesn't necessarily mean they're going to be engaged in their work.
More often than not, you can spot the traits that might make a person a great candidate to join your team from miles away. Employees that are most likely to be engaged in their work are those who are excited, personable and not afraid to speak up. Typically, these traits will come out during the interview process; especially if you take the time to conduct a thorough interview with each and every candidate. A resume may be able to tell you what type of professional experience a potential employee has under their belt, but there's no substitute for a face-to-face interview when it comes to getting a sense of someone's attitude.
13. Hold Fun in High Regard
One of the most unfortunate aspects of modern office culture is that many people don't associate the word "fun" with work. It can seem at times as if the two are mutually exclusive, with fun being something experienced outside of work hours and the office.
You don't necessarily need to disrupt your normal workweek in any way to incorporate fun into the office. Starting a company band and jamming on Fridays, holding contests within your organization, and taking a little bit of time out for some physical activity are just a few ways in which you can make the day a bit more fun for you and your employees ... each of which can help to lower stress levels and serve as bonding activities for your workers.
Fun can help break the monotony of the day AND help to improve employee engagement levels.
14. Let Your Employees Focus on What They Do Best
Employees want to know that the work they're doing is being appreciated and meaningful ... and if they do, they will be engaged.
They also want to be given the opportunity to shine, which means they have to have the ability to do what they do best as often as possible. The biggest mistake that a manager can make is assigning tasks to those who work under them that simply don't match their skills. This can lead to poor performance and will have a negative impact on employee engagement.
If you want your employees to stay as engaged as possible, you have to allow them to focus on their skills. First, ask them what they feel most comfortable taking on task-wise (which will help to let them know that you're paying attention). They'll most likely identify areas in which they have specialties that can also benefit your organization, so take this information and keep it top-of-mind when assigning tasks.
Over time, you'll be building a team of individuals that are experts in their own right.
15. Encourage Networking
A great employee is one who is driven and focused on improving his or her own career as much as possible.
You don't want a complacent .
Encouraging your employees to network with others (both inside and outside of your organization) is a great way to help them focus on building their careers, all the while helping them to be more engaged in their current roles.
There are so many ways to network in today's world that it can be relatively head-spinning. Take a look at the popularity of social media and professional networks and encourage your employees to utilize these services for outside networking.  You may also implement social business software for internal networking. Send your employees to tradeshows, conferences, workshops, educational talks ... send them to events where they can learn something!
The possibilities are endless, and the more your employees focus on building their networks, the more your business will benefit in the end.
16. Create a Truly Authentic Mission Statement
The popularity of the "mission statement" in today's business culture is difficult to ignore. It seems as if every company has their own statement to the public, some of which can be extremely well-composed and honest ... to those that are being pushed out by the best marketing-manipulation-seduction teams in the world.
However, what often goes overlooked when creating a mission statement is authenticity.
A simple, to-the-point phrase may have quite a bit of impact when properly presented, but this isn't to say that it actually means something to your employees. Or anyone else.
Your employees want to know that they are part of a greater good, which is why it's so important to ensure that the mission statement you end up drafting is one that everyone on your team can get on-board with.
Ideally, you want employees to view your company as an entity that takes action towards reaching important goals and finding solutions that will benefit the community as a whole. This is only possible when a true, proper mission statement is created, which can take quite a bit of time and brainstorming.
17. Make Use of Philanthropy
The best businesses are those that place focus on giving back to the community.
Many employees will be quick to say that they'd prefer to work for a business that places some focus on philanthropy.  It not only looks good on their resume, but also allows them to go home at the end of the day knowing that they're doing a good thing.
Philanthropic organizations tend to have high levels of employee engagement.
Make a list of different angles you might wish to take, and don't hesitate to ask your employees for feedback and ideas of their own. If as many people in the organization as possible have interest in a single form of philanthropy, engagement levels will surely rise.
18. Don't Just Use Money as a Reward
No employee is going to turn down a raise ... and there are plenty of reasons for giving one ... you can throw money at any problem. However, there are other ways to reward your employees for a job well done than giving them money - some of which can be even more effective when it comes to improving employee engagement.
As far as rewards go, you may want to consider giving extra time-off to employees that have done well on a project, or perhaps tickets to go see their favorite band or sports team. Write them a handwritten thank you card, something they can hang at their desk. Ask them if there's a book that they've been wanting to read, and get it for them. 
This will help to clarify that you truly care about your staff, and it doesn't have to cost you nearly as much as increasing their salaries.
19. Give Your Employees Visibility
If there's an employee engagement idea that practically every employee can attest to, it's wanting to be given credit for the hard work they've done.
Giving your employees visibility within your company can have a huge impact on their engagement. 
"You Matter."
Sometimes, all it takes to give visibility to an employee is to put their name in or on something that other people will see.
If someone had a huge part in spearheading a campaign for a new product or service, give them credit in a press release or mention them in the company newsletter. Mention them in your Intranet (where other people can see it) and thank them for a job well done. 
20. Allow Time During the Day for Personal Enrichment & Development
The workday can be long at times, and it can be difficult for some employees to get the time they need to work on personal enrichment.
Most people want to learn something! So give them time to learn it and better themselves.
The weekend is only so long, and many people are exhausted at the end of the workday. If you want to improve engagement levels, you may want to allow time throughout the day for people explore something new.
Each day, allow your employees to take a half hour or so to work on something they're passionate about, even if it isn't work-related. It may seem as if you're losing time doing this, but in the end, you'll actually be making the environment more comfortable for you employees, which will lead to a more engaged staff.
21. Celebrate Your Staff: Birthdays, Accomplishments, etc.
Most managers know they should put effort into recognizing their employees for the work they do, but that's not to say that staff members shouldn't be recognized simply for being a part of the team.
When employees feel like they're getting the proper amount of attention, they typically have more of a pull to be as engaged as possible in their work.
Celebrating your staff is essential.
Pick and choose specific occasions to celebrate, with time-out from the day ... these can include birthday parties, work anniversaries, the birth of a child, or major professional achievements.
Pay attention to random accomplishments – whether personal or professional – everyone likes to be noticed..
22. Experiment With Employee Engagement Activities
Employee engagement activities really do hold a great deal of importance in today's world, and most managers are doing everything possible to keep their staff engaged.
The best way to find employee engagement activities that work for your team is to experiment with a number of different ideas and see what sticks. Ask your staff what they like to do for fun ... then experiment with those activities.
Keep your staff's preferences in mind when choosing activities to try, and you'll no doubt find options that will benefit your organization.
23. Hold Regular Brainstorming Sessions
Ideas are very much like water.
When things are flowing, the benefits are as clear as day, and everyone is in a good mood.
A lack of ideas is like a drought, starving your business of potentially and stifling progress.
The more you can do to foster the creation and sharing of great ideas within your organization, the better off your business will fare in the long run and the more engaged your employees will be.
The best way to keep ideas flowing is to hold regular brainstorming sessions with your staff. Promote candor and open talking. No criticism. No discussion is wrong.
Allow them to articulate ways in which they feel your organization could benefit and see progress, and don't be close-minded about anything they may say.
Sometimes, all it takes is a seed of an idea in order to spark something magical, and you'll be missing out on an ocean of potential if you ignore what your staff has to say.
24. Hire from the Inside First
For employees that are concerned with upward movement within an organization, there's nothing more discouraging than working for a company that tends to hire from the outside only.
Hiring from the inside has a number of benefits.
For one, the candidate will already have a strong handle on the ways in which your organization operates, not to mention the fact that they will already have working relationships with colleagues.
But perhaps most importantly, hiring from within will generate excitement among your entire staff, raising levels of engagement and promoting a more positive work environment — two things every great manager should be focusing on.
25. Hold an Awards Night
It may seem like a goofy idea at face value, but there's actually quite a bit to gain from holding an awards night, and it can be a great time for you and your staff to get together and celebrate a year's worth of achievements.
You can hold the party at the office or get away to a local venue.  Live music and catering can help make the ceremony a hit.  Think of inexpensive games to play and make sure everyone is included.  Come up with a wide array of awards – most friendly, most punctual, most helpful, etc.  Just be sure you're creative with the awards categories!  Again, ask your employees about award categories and even let them vote on who should win awards. But remember to keep it in good fun.
26. Bring in Motivational Speakers Every Month / 3 Months
If you've ever seen a good motivational speaker work their magic, chances are you already know just how effective they can be at helping to improve employee engagement / inspiration / motivation / whatever. I absolutely love hearing smart people talk, no matter what they are talking about.
Motivational speakers help to remind your employees just how vital a role they serve within their organization, and their positivity can often be exactly what the doctor ordered in terms of improving levels of engagement.
Not just any motivational speaker will do, however; it has to be the right fit.
Plan to have a different motivational speaker come in each month, and structure the visits in a way that will benefit your employees the most. In choosing an individual to come in and speak, it's essential that you take the interests and culture of your staff into consideration. Do your homework. Ask for references. If your employees are into music, consider bringing in a professional musician as a speaker; sports fans will respond well to local athletes. The possibilities for tailoring your motivational speaker program to best fit your organization are many, and the more focused you can get, the better.
27. Make Up Your Own Holiday and Throw a Party
Happy Logical Axiom Day!!
There's never a bad excuse for throwing a party, so why not make one up?
If you've ever heard of the concept of "Christmas in July," or "Halloween in April," or an "80's party" ... you get the idea.
This serves as a great platform for throwing a fun party that will help people to separate themselves from the workday and have a great time with their colleagues, and it's quite clear just how positive an effect this can have on levels of employee engagement within your organization.
28. Encourage Your Staff to Write-Up Their Own Employee Recognition Cards
A common misconception among managers is that employees only need to be recognized by higher-ups in order to feel engaged.
There's no substitute for peer respect or peer recognition, which is why it's important for you to urge your employees to give each other a pat on the back every once in a while. This makes teams work more fluidly together and can add a genuine air of respect to the office that might not exist otherwise.
Employee "recognition cards" or “caught in the act” awards are an easy solution for helping to spread congratulations around the office. Encourage your staff to pay attention to the achievements their colleagues make and prepare one of these cards to celebrate a job well-done.
In this situation, everyone wins, and there's no reason for any bad attitudes to get in the way of moving in a forward direction.
29.  Employ Qualified Managers
Managers are (or should be) natural born leaders.  Having a manager abide by the philosophy, ‘do as I say, not as I do’ will kill company morale.  As much as we may hate to admit it, we’re all a little like 5 year olds.  The whole, Monkey See…Monkey Do theory is embedded in us all.  If a manager isn’t engaged, chances are their employees won’t be engaged.
Hold leadership meetings that include managers of all levels to attend.  Bad aura trickles down.  Lead by example and be engaged.
30.  Brand your Business
Employees want to feel pride in where they work.  If they go to the aforementioned networking events or they are talking about work outside of the office they want to be able to hold their head up high when asked where they work.
If they hear the name of their company on the radio, see a commercial on television or see their logo/banner displayed prominently at a community event they feel more confident in the business.
Come up with a marketing and advertising campaign and hold an exclusive ‘viewing party’ for your staff before it hits the air.  They will feel like they are in the know and will be excited to share with their family and friends.  Information is power and employees will feel so powerful knowing that their company is a leader in the community.
~~~~~~~~~~~~~

Employee morale is a huge issue and directly affects a company’s turnover rate.  See who is engaged at work – who seems to really enjoy their job.  Ask them to lead an employee engagement program and heed some of the suggestions listed above.  Anyone can get a job.   But landing a position wherein you enjoy the work AND the work environment is difficult. It is not your employee’s job to like their job.  It is YOUR job to help them enjoy coming to work.